Some thoughts on light bulbs and electricity
The papers have reported this week Wal-Mart's struggles to sell compact fluorescent light bulbs. Wal-Mart is hard to love, but the true-believer campaign to make Americans switch bulbs impresses me. It impresses me because, like the Wal-Mart execs, I can't understand why everybody hasn't switched. It isn't logical. They save money, electricity, and they last longer. When I started writing my book in 2005, a compact fluorescent bulb cost about $11 and still saved money over using incandescents. Today you can get them for about a dollar through online suppliers and at Wal-Mart. What's the deal? People think they look funny. They think their light isn't warm and steady. Those things used to be true, but now they aren't. The flicker is not noticeable and the light is yellow and warm. I am using one right now in my office lamp. I used to hate the look of the bulbs and would not make that change. No more. We switched all of the bulbs in our house and noticed a dip in our electricity use. The only down side for a consumer is that throwing away compact fluorescents isn't as easy. They contain mercury, which pollutes air and water. In Connecticut, where I live, they incinerate the regular trash. I don't want to contribute to more mercury going into the air. So you have to look to the manufacturers to tell you how to dispose of these. Most people are pretty smart: they can drive cars, read, feed themselves, and hold down a job. It's not that hard to hold back the bulbs from the trash until you find out where to recycle them. If Wal-Mart succeeds in making the compact fluorescent as ubiquitous as the incandescent used to be, that will be a big change. It will mean that American light companies will have to start making compact fluorescents. It will mean all of us use less electricity, most of which is produced with fossil fuels. You can't ignore the logic of this.



